Easy Buy Ltd was established in May 2007 in Hull with the vision of helping customers purchase household items through affordable payment plans. Initially, the business focused on providing flexible options for kitchen appliances, entertainment, technology, and furniture, quickly becoming a trusted name for households in need of convenient and affordable shopping solutions.

By 2010, Easy Buy had expanded its services to customers in Scunthorpe, Grimsby, Gainsborough, Goole, and surrounding areas. Alongside its growth in geographical reach, the company introduced new product ranges, including blinds, carpets, and the highly sought-after Love2Shop vouchers. Easy Buy also began offering a small selection of affordable motor vehicles, further diversifying its offerings and solidifying its reputation for versatility and value.

In 2020, Easy Buy launched a new and improved website, enabling customers to shop more conveniently and choose between paying upfront or spreading the cost through tailored payment plans. This digital transformation made the shopping experience seamless and accessible for thousands of customers.

2025 marked a significant new chapter for Easy Buy, as the company shifted away from offering physical household products to focus exclusively on its Love2Shop cards. These cards empower customers to shop at their favourite high street retailers while still benefiting from Easy Buy’s affordable payment plans. At the same time, Easy Buy continues to sell sofas and beds, offering a carefully curated range of home furniture to meet customer needs.

In 2026, Easy Buy introduced a brand new service - the Home Credit service. This enables customers to apply for credit through Easy Buy to finance anything they need eg a home repair, home improvement or new vehicle. The aim of this service being that we want customers to be able to get help they need when they need it. We are there for our customers and always want to help in any way we can. We also won the prestigious Feefo Platinum Trusted Service Award for the seventh consecutive year.

Today, Easy Buy serves over 6,000 loyal customers and remains committed to providing exceptional service and personalised support. Easy Buy’s journey is a testament to its founding principles of affordability, flexibility, and putting customers first.